Results
The numbers we report on every week.
These are the metrics we live and die by — and the ones we report to every client in plain English.
3.4x
Avg blended ROAS
+62%
Lead volume / 6 mo
−41%
Cost per lead vs prior quarter
94%
Client retention at 12 mo
What we measure (and report) weekly
- Cost per lead by channel
- Cost per acquisition (with margin overlay)
- Pipeline value and pipeline velocity
- Map Pack ranking by service area
- Organic traffic and conversion rate
- Blended ROAS across paid channels
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