Web development and ongoing management — both, in one fee.
Build a new site or take over the one you have. Either way you get unlimited small edits, secure managed hosting, daily backups, page-speed tuning, security patching, and a quarterly conversion-rate review on your highest-traffic pages.
<2 days
Avg turnaround on edits
99.99%
Uptime SLA on managed hosting
Quarterly
Conversion-rate review on top pages
What this service actually is.
Most growing businesses are stuck somewhere between a site that's two years out of date and a quote from a web agency that wants $25,000 and four months. We do both ends of that spectrum inside the same flat fee: we'll build you a new site when it's the right call, and we'll manage the one you have when it isn't.
Ongoing management is the part most agencies don't offer because it's unsexy and high-volume. Plug clients send us small edits (text changes, new pages, image swaps, new sections) and we ship them — most inside two business days. Underneath, the site is hosted on managed infrastructure with daily backups, weekly security updates, uptime monitoring, and quarterly conversion-rate audits on your top landing pages.
Why it matters
Why your website is the most ignored part of most marketing programs
Every other channel — Google Ads, Meta Ads, SEO, LSAs, GBP — eventually sends someone to your site. If the site is slow, the form is broken, the CTAs are buried, or the page took 6 seconds to load on mobile, that channel performance collapses. The site is the conversion ceiling for everything else you spend on.
And yet 'website work' usually happens twice a decade in a big redesign cycle, then disappears between projects. We make it continuous: page-speed tuning monthly, conversion-rate review quarterly, security patching weekly, edits whenever you need them.
01 — Build or adopt
Build or adopt
New site builds or take-over of what you have.
When a new build is the right call, we design, develop, and launch a modern, fast, conversion-tuned site on WordPress, Webflow, or a stack tuned to your team. When your existing site is fine, we adopt and manage it — there's no upsell to a rebuild that doesn't need to happen.
- WordPress, Webflow, Shopify, or custom builds
- Mobile-first, performance-tuned (Core Web Vitals green)
- Conversion-aware design — every page has a job
02 — Unlimited edits + managed hosting
Unlimited edits + managed hosting
Send us a Loom; we ship the edit.
Text changes, image swaps, new sections, new landing pages — most ship within two business days. Hosting, backups, security updates, and uptime monitoring run quietly in the background. You stop thinking about the site as a project and start using it as a tool.
- Unlimited small edits (most ship same-week)
- Daily backups + weekly security patching
- Managed hosting included (no separate Cloudflare/WP-Engine bill)
- Quarterly CRO review on your top 5 landing pages
Live in 14 days. Tuned every week after that.
Step 01
Migrate or adopt
We take over your existing site or migrate to fast managed hosting in the first 2 weeks.
Step 02
Edit cadence
Slack us edits any time. Most ship inside 2 business days, all logged transparently.
Step 03
Continuous CRO
Quarterly conversion audits on your top landing pages — A/B-tested where traffic supports it.
Exactly what you get — and what you don't.
Web development and ongoing management is included in $1,999/mo. Standalone web agencies typically charge $300–$1,000/mo for management alone, and $10,000–$40,000 for a new build. There are no separate build fees — when a rebuild is in scope and reasonable, it's included.
In your $1,999/mo
What's actually included
- New website builds when it's the right call
- Adoption + management of existing sites (WP, Webflow, Shopify, custom)
- Unlimited small edits (text, images, sections, new pages)
- Managed hosting with daily backups and 99.99% uptime SLA
- Weekly security patching + plugin updates
- Core Web Vitals monitoring and ongoing speed tuning
- Quarterly conversion-rate review of top 5 landing pages
Honest about what's not
What's not included
- Full-platform migrations with data architecture overhauls (separate scope)
- Custom integrations that take more than ~10 dev hours (we'll scope and quote separately)
- Third-party domain or SSL costs (passed through at cost)
Who this service is built for.
- Business owners who want their site to stop being a project they avoid
- Operators using Google Ads or SEO who need landing pages on demand
- Multi-location businesses needing consistent edits across many pages
- Anyone tired of $200/hr web invoices for 20-minute edits
B2B services firm: from 11-second load time to a Core Web Vitals green light
A consulting firm came to us with a beautiful but bloated site — hero video, custom JS, 11-second mobile load time, and Google Ads quality scores in the basement. The team had been quoted $18,000 for a 'speed redesign.'
We didn't rebuild. We optimized images, swapped the hero video for a lighter MP4 + poster, deferred non-critical JS, cleaned up 70+ plugin dependencies, and tightened caching. Mobile load time dropped to 1.4 seconds, Core Web Vitals turned green across the site, and Google Ads quality scores climbed from 4/10 to 8/10 within 60 days — which on its own dropped CPA 22%.
1.4s
Mobile load time
8 / 10
Google Ads quality score
−22%
Google Ads CPA from quality alone
Scenario is a composite drawn from real client engagements. Numbers reflect the kind of movement we measure for every account.
"We doubled call volume and finally killed the lead vendors. Best ROI we've ever had on marketing."
Questions about Web Development & Management
The honest answers to the questions we get most often on discovery calls.
Will you build me a new site?
What platforms do you work on?
What does 'unlimited edits' actually mean?
Is hosting really included?
Can I keep my current developer?
What about Shopify or e-commerce?
What pairs with this in your $1,999.
Service 04
SEO — On-Page & Off-Page
Technical, on-page, content, and off-page SEO that compounds over months and years.
Read moreService 02
Google Ads
Search, Performance Max, and YouTube campaigns built around margin — not vanity clicks.
Read moreService 03
Meta Ads
Facebook and Instagram campaigns that drive booked calls and qualified leads — not likes.
Read moreService 08
Weekly Strategy Sessions + Daily Slack
30 minutes a week with your strategist on Zoom, plus daily Slack access between calls.
Read moreThe full Plug8in service stack.
One flat fee — eight services
Add Web Development & Management to your stack.
It's already inside $1,999/mo, alongside the other 7 services and a weekly strategy call.
- No long-term contract
- Cancel anytime
- 90-day performance guarantee