Marketing built for the way B2B services actually sell.

B2B services firms — consultancies, accounting practices, law firms, agencies, professional services — sit in the most underserved corner of the agency market. The advice you get from B2C-trained agencies is usually wrong (run more Meta ads, scale the funnel), and the advice you get from enterprise-focused agencies usually comes with a $20k/mo minimum.

Plug8in's B2B services playbook is built for firms that close $5,000–$500,000 deals over 30–120 day sales cycles, with buying committees of 2–5 people. That means investing in the bottom of the funnel where commercial intent lives, building retargeting that nurtures stakeholders who never click an ad, and reporting on pipeline metrics — not just MQLs.

A regional management consultancy was driving $42k/mo in revenue from inbound — almost all of it referrals. Marketing spend was $8k/mo with no attribution and a vague sense that 'it works.' When their two largest referral partners scaled back, the pipeline cratered.

We rebuilt their Google Ads around 14 bottom-of-funnel service queries, shipped two long-form SEO pieces a month answering procurement-stage questions, and set up Meta retargeting that nurtured stakeholders across LinkedIn-style placements. By month 6 SQL volume had tripled and 38% of new pipeline was sourced from paid + organic channels — up from 0%.