E-commerce growth without the agency carousel.
Most DTC brands cycle through three agencies in two years. Plug8in is one team running Meta, Google, SEO, web, and the creative testing rhythm that keeps your blended ROAS climbing — for a flat fee.
2.8x
average blended ROAS after 90 days
$1,999
Flat monthly fee
30 min
Weekly strategy call
How we approach b2c retail & e-commerce.
E-commerce has gotten harder, not easier. Apple's iOS 14 release cut Meta's attribution signal in half. Creative fatigues faster than ever. CPMs climb every Q4. And the typical DTC playbook of 'one agency for Meta, another for Google, a third for SEO, a fourth for the site' guarantees that no one is responsible for the blended number.
Plug8in runs your full e-commerce channel mix from one team. Meta and Google share creative learnings. The site team optimizes for the campaigns the ads team is running. SEO supports the categories your paid budget is scaling. And one strategist owns the blended number you actually report to your investors.
The pain we keep seeing.
- ROAS is dropping as creative fatigues
- Tracking broke after iOS 14 and never fully came back
- You're stuck between agencies that don't talk to each other
- Conversion rate plateaued and no one's testing the funnel
The playbook for b2c retail & e-commerce.
- Meta + Google Ads run by one team, sharing creative and audiences
- Conversions API + server-side tracking restored
- 3–5 fresh creatives shipped every month to beat ad fatigue
- Quarterly conversion-rate review on top product and category pages
"Our ROAS climbed from 1.6 to 3.4 in the first quarter — and we finally have one team to call."
The channels that drive b2c retail & e-commerce.
All 8 Plug8in services are in your $1,999. Here's the mix we lead with for this industry.
Service 03
Meta Ads
Facebook and Instagram campaigns that drive booked calls and qualified leads — not likes.
Learn moreService 02
Google Ads
Search, Performance Max, and YouTube campaigns built around margin — not vanity clicks.
Learn moreService 04
SEO — On-Page & Off-Page
Technical, on-page, content, and off-page SEO that compounds over months and years.
Learn moreService 07
Web Development & Management
Website builds, redesigns, unlimited edits, hosting, security, and conversion tuning.
Learn moreApparel brand: blended ROAS from 1.6 to 3.4 in 90 days
A DTC apparel brand was running $65k/mo split across Meta and Google with two different agencies. Blended ROAS had drifted from 2.8 to 1.6 over six months. Conversions API was misfiring; the Shopify site was 3.2s on mobile; product pages had no above-fold reviews.
We consolidated both channels under one team, rebuilt Conversions API with deduplication, optimized the top 12 product pages (added reviews, fixed image weight, restructured CTA), and shipped 4 new creative angles in week one. Inside 90 days blended ROAS climbed to 3.4 and the founder cut from two agencies down to Plug8in.
3.4x
Blended ROAS
1.4s
Mobile page-load (was 3.2s)
−$8k
Monthly agency spend
Scenario is a composite drawn from real client engagements. Numbers reflect the kind of movement we measure for every account.
Questions from b2c retail & e-commerce owners
Do you do creative for ads?
Will you fix our Shopify site?
What about email and SMS?
Can you handle multi-store or international?
Do you guarantee a ROAS number?
Want the playbook tuned to your business?
Book a 15-minute call and we'll walk through exactly how the b2c retail & e-commerce playbook maps to your situation — even if we're not the right fit.
The full Plug8in service stack.
One flat fee — eight services
Built for b2c retail & e-commerce.
All 8 services tuned for how b2c retail & e-commerce actually sell — for $1,999/mo, with no long-term contract.
- No long-term contract
- Cancel anytime
- 90-day performance guarantee