The marketing department local service businesses actually need.

Local service businesses are Plug8in's sweet spot. The playbook is well-understood: dominate the Map Pack, run Local Services Ads at the top of Google, layer in paid search for the bottom of the funnel, and track every call back to the source. The problem is that most local-services owners are running this themselves between jobs, or paying a lead-gen vendor who charges $60 per junk lead.

We replace the lead vendors. We replace the patchwork of freelancers. And we replace the marketing director you can't afford yet — with one team that knows local search inside and out, and reports in plain English on the calls that actually closed.

A 14-truck HVAC operator was paying $9,800/mo across three lead-gen vendors with an average cost per booked job of $187 and a 4.2★ Google rating with 38 reviews. The owner wanted out of the lead-vendor game but couldn't see a path that didn't tank lead volume.

We turned on LSAs, rebuilt the GBP, automated review requests, and ran Google Ads on the highest-margin service categories. Inside 90 days the phone was ringing 2x as often, cost per booked job had dropped to $31, the Map Pack rank had climbed to #1, and all three lead vendors were canceled.